We're Johnny and Michelle Kang. With over 30 years of combined marketing expertise, we founded Full Stack Digital Marketing to be the hands-on, expert partner we knew businesses were missing. We're not just your agency; we're your growth directors.
Co-Founder & Growth Director / 7th Degree Black Belt Taekwondo Grandmaster
As the strategic mind behind Full Stack Digital Marketing, Johnny excels at seeing the entire board. With decades of experience in data analysis, SEO, and campaign management, he architects the powerful, results-driven marketing blueprints that fuel our clients' growth. His Grandmaster-level discipline ensures every strategy is executed with precision and focus.
Co-Founder & Growth Director / 4th Degree Black Belt Taekwondo Master
As the creative force of the company, Michelle specializes in building unforgettable brands. She leads our web design, content creation, and social media initiatives with a master's eye for detail. Her passion lies in telling compelling stories and creating beautiful, high-converting online experiences that turn casual visitors into loyal customers.
For 30 years, our lives were dedicated to building more than just a business—we built a community. As the husband-and-wife team behind Kang's Taekwondo Academy, we applied disciplined, results-driven marketing strategies to grow our passion from a single school into four of the San Francisco Bay Area's most successful martial arts schools.
We were honored to be recognized as a "Best of the Bay", but our greatest pride always came from mentoring the thousands of students and families who walked through our doors.
Our success with the academy organically grew into a second passion. As friends and fellow business owners saw the results we were achieving, they began reaching out for our help with their own marketing challenges. What started as informal advice soon blossomed into a trusted consulting role, where we had the privilege of guiding a diverse range of businesses—from local restaurants to national organizations—long before we ever considered moving on from our schools.
Life, however, has a way of helping us redefine our purpose. The confluence of the COVID pandemic and our youngest son leaving for college gave us a moment to pause and reflect. During this time, Michelle's mother's health required more of our love and attention. After much prayer, we knew the right decision was to make a change. We chose to relocate to Madera County, coming home to be closer to family.
After three decades of building our own success, it was time to give back.
Blessed with a wonderful family and a wealth of experience, we settled into a happy early retirement. But our passion for helping others achieve their dreams never faded. We saw a new community to serve and realized the work we'd been doing for years on the side could become our new central mission.
So, we decided to come out of retirement—not because we had to, but because we are driven by a genuine love for small businesses. We wanted to formally dedicate ourselves to sharing the expertise we've mastered over 30 years. And so, "Full Stack Digital Marketing" was born.
"Full-stack" means we are your single, integrated partner for all your digital growth needs. Instead of you hiring a separate web designer, an SEO specialist, an ad manager, and a booking system expert, we do it all.
This is better because it ensures every part of your marketing works in perfect harmony. Your ads match your landing page, your website is optimized for your SEO goals, and your booking system works seamlessly with your customer-review engine. It’s a unified strategy that saves you time and delivers much stronger, more cohesive results.
Yes. We specialize in helping small and medium-sized businesses (like spas, contractors, restaurants, and local professionals) thrive online.
Our strategies are specifically designed to be cost-effective and focused on generating a measurable local return on investment. We're passionate about helping you compete with the "big guys" and win in your hometown market.
Not at all. The 30-minute call is purely about discovery. We'll listen to your business goals, take a quick look at your current online presence, and give you some immediate, actionable insights. There's zero obligation. At the end of the call, you can decide if you'd like to talk about the next steps.
We hear this more often than we'd like, and it's the exact reason we built our agency differently. Our entire business is built on transparency and trust.
How are we different?
No. We don't believe in locking clients into long, 12-month contracts. We're confident in our services and believe in earning your business, not just forcing you to stay.
After an initial strategic setup period (typically 3 months), our core services move to a simple month-to-month model. You have the flexibility to scale up, scale down, or cancel at any time.
Let's start with a simple conversation. Schedule a free, 30-minute consultation with us. We'll listen to your goals, and you can see if we're the right partners for you. No pressure. No obligation.
